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UFC SIGNS DISTRIBUTION
DEAL WITH ASIA’S ASN HD SPORTS CHANNEL
 Las
Vegas, NV (USA) – UFC® today announced it has reached a long-term
agreement with ASN, the first 24-hour HD sports channel in Asia to
distribute UFC programs in Hong Kong, Taiwan, Malaysia, Macau,
Indonesia, Brunei, Singapore, Vietnam, Laos, Cambodia and Thailand.
ASN will officially launch UFC programming on April 10 with UFC 112:
SILVA vs. MAIA, a live event taking place in Abu Dhabi, United Arab
Emirates and featuring two world title fights. In addition to
broadcasting live UFC events, ASN will also feature UFC® Unleashed™,
a compilation highlight show featuring some of the best fight action
in UFC history as well as select seasons of The Ultimate Fighter®
reality television series.
Thomas Kressner, CEO of ASN, said, “ASN is thrilled to deliver UFC,
the world’s fastest-growing sports organization to audiences in Asia
and with HD production quality, our viewers will not miss a single
striking detail.”
“We are excited to sign a deal with ASN and to distribute UFC on
this HD sports channel,” said Dana White, UFC President. “Asia is a
huge market for us, it has a deep-rooted history and appreciation
for the martial arts. We are thrilled to be working with ASN and to
deliver the UFC to all of our fans in Asia.”
Launched in 2009, ASN broadcasts exclusive, thrilling action from
some of America’s biggest sports leagues including the National
Football League (NFL), National Hockey League (NHL), NCAA college
championship basketball and football and NASCAR. Other programs
include Formula Drift and extreme sports. With about 20 live games
or events per week, ASN brings to Asian audiences more American
sports action than ever before.
About All Sports Network
All Sports Network (ASN), launched in 2009, is the second sports
network from Yes Television (Hong Kong) Limited. Yes TV is a media
company which produces and distributes premium sports channels
across Asia. Its football network Goal TV, comprises two 24-hour
channels featuring top European football clubs and live games from
major European leagues. Goal TV launched across 12 countries in
2004. ASN is the newest addition to Yes TV’s lineup, and is the
broadcast channel for some of North America’s biggest professional
and collegiate sports leagues, including the NFL, NHL, NCAA and
NASCAR. ASN is the region’s first 24 hour high-definition sports
channel. Together, GOAL TV & ASN entertain more than 100 million
fans each season through their broadcast partners in the region.
www.asn.tv
(more)
Ultimate Fighting Championship® - www.ufc.com
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas,
Nev., UFC® produces over twelve UFC live Pay-Per-View events
annually and 30 live arena events around the world. UFC programming
is distributed in the United States on Viacom, Inc.’s Spike TV and
on Comcast, Inc.’s Versus network. Globally, UFC programming is
broadcast in over 130 countries, territories and jurisdictions,
reaching 430 million homes worldwide, in 20 different languages.
Ancillary businesses now include UFC.com with over 5 million unique
visitors per month, the best-selling UFC “Undisputed” videogame
franchise distributed by THQ, UFC Gym™, UFC Fight Club affinity
program, UFC Fan Expo™ festivals, branded apparel, trading cards,
articulated action figures and other media including best-selling
DVDs and a U.S. bimonthly magazine.
Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The
Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The
Octagon™ and the eight-sided competition mat and cage design are
registered trademarks, registered service marks, trademarks, trade
dress and/or service marks owned exclusively by Zuffa, LLC and
licensed to its affiliated entities and other licensees in the
United States and other jurisdictions. All other marks referenced
herein may be the property of Zuffa, LLC, its affiliates or other
respective owners.
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